Aug
25th
Tue
25th
The breezy style is often the work of an egocentric, the person who imagines that everything that pops into his head is of general interest and that uninhibited prose creates high spirits and carries the day… the same wind blows, at lesser velocities, across the vast expanses of journalistic prose. The author in this case has managed in two sentences to commit most of the unpardonable sins: he obviously has nothing to say, he is showing off and directing the attention of the reader to himself, he is using slang with neither provocation nor ingenuity, he adopts a patronizing air… He has not done his work.
— Strunk & White, The Elements of Style (via tylercoates)